FMCG Industry works on demand and supply methods but some of the companies have totally out of the box method and use the best available option of order management software to meet their goal.
Why to use such techniques or software?
Every company has its own opinion as per their marketing policies. But real fact is that there are lots of key issues which need your focus and tools, which can help to rectify easily.
Retailers are the selling points and if there is no timely order delivery to them then how they can sell your products.
Many times, company sales representative is not punctual and always send booked order delayed by two or three days, which results in retailer complaint about the delayed delivery. Even there is no mechanism to send our stock status on regular basis.
We have bulk of customers and lack of product availability hurts the daily sale and customer move for other products. Customers seek for the schemes and often buy the products with schemes so try to provide the better scheme for our customers.
Order booking with diary is not effective and it is not able to remind us about the last date order booking and follow up. Right now it is very hard to convince retailers as most of the retailers are alreday selling competitors products.
